Seize, Create & Innovate with Mike Sullivan – VP Demand/Nexage

Michael Sullivan, VP of Demand, helps grow revenue for Nexage, a leading mobile advertising exchange that facilitates ad delivery to high-value audiences for buyers and seller alike.

In today’s Tap Talk, Mike challenges us to seize the myriad of mobile revolution opportunities.  Our Tweetable takeaways, here:

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Be Here Now with Brett Martin – CEO & Co-Founder of Sonar

Brett Martin is leading the way with Sonar, a killer new social tool that makes connecting with nearby people, places and things almost-magically holistic.  Even TechCrunch is on their frequency!

In this week’s Tap Talk, Brett sounds off about the power of location and its bright mobile future.  Here are our Tweetable takeaways:

 

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Sackett To Me – Jonathan Sackett

Jonathan Sackett is the Managing Director of Content, North America for Ogilvy & Mather.  As such, he’s among the best-of-the-best at building better branded narrative for his clients.  Little known fact about Jonathan?  Early 90s were spent spittin’ rhymes for the mega hit “Best of My Love.”

In today’s Tap Talk, Jonathan urges agencies to ditch the old-school siloed infrastructure, and to put devices front-and-center of their strategies.  Here are our Tweetable takeaways:

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Transit & Mobile: Together Like Birds of a Feather – HopStop CEO Joe Meyer

Joe Meyer heads real-time transit information mecca HopStop (a site that saves the hide of this crosstown-confounded New Yorker on a daily basis).

In today’s Tap Talk, we take the Smart Route with Joe, going from cross-device targeting all the way to tackling the biggies: poverty & world peace.  Yup – this Tap Talk is as far ranging as his top-rated HopStop app (now in 550 cities across the globe).

Our Tweetable takeaways:

 

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It’s Jason Newport’s Omnichannel World (We’re Just Clicking In It)

As the SVP, Head of Mobile Strategy for Carat, Jason Newport makes tech pay for the brands he reps. And as a thought leader, he cares deeply about education, its reinvention, and building a great next generation of technologists.

In today’s Tap Talk, Jason dives into his thoughts on educational reform and talks about the changes to our now omnichannel world. He elevates content over screen: video (not “TV”), audio (not “Radio”), publishing (not “Print”). In one fell swoop, Jason wipes out the old-school silos that confine us.

Watch and learn from the guy who was just named one of Business Insiders’ Most Creative Minds in Advertising! Oh, and our cut-n-pasteable, Tweetable takeaways? Check em out:

  • Innovation world needs most? A more connected approach to #education says Jason Newport @Carat_USA bit.ly/ZJRhzf 
  • Innovation Jason Newport @Carat_USA needs most? Wireless energy transfer! bit.ly/ZJRhzf #buhbyemilesofwires
  • Omnichannel impact on @Carat_USA? Content cohesion & connection a-x screens + better client service says Jason Newport bit.ly/ZJRhzf
  • Potential for brands to be more visible & powerful than ever, no @Google without em, says Jason Newport @Carat_USA bit.ly/ZJRhzf
  • Props from Jason Newport @Carat_USA to @brian_wong of @kiip for nailing a biz challenge while doing the right thing #thesweetestsweetspot

 

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A Transparent Moment with Privacy Pragmatist Colin O’Malley

Few thought-leaders in mobile have the breadth and depth of experience in privacy as Colin O’Malley, one of the original founders of Evidon and now privacy advisor and start-up incubator.

If you care about mobile privacy matters, check out his insightful Tap Talk and then follow his strategically oriented and carefully curated newsfeed here: http://omalleyprivacy.com/.

A few of our Tweetable take-aways with Colin (@micshasan):

  • What’s @micshasan bringing to a deserted isle? A solar-powered jet pack. (Pragmatic indeed!)
  • Big opps in mobile? Breaking the cookie dependency, says @micshasan
  • Another big shift @micshasan sees happening now: bigger ad budget allocation to mobile
  • Looking for in a start-up? @micshasan says, “A founder with passion & practical insight.”
  • New hires should have: “A glint in the eye,” practical experience & an “abiding need to understand the mechanics” of it all says @micshasan
  • Last @micshasan purchase via mobile was @BFeld book on balancing startup life & relationships: http://amzn.to/ZMTgnd #gohardcover
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Simplicity and Beauty with Neil Vogel, Webby Awards

Welcome to Season 2 of Tap Talks! We launch with a bang…@neilvogel, founder of the Webby Awards, Recognition Media and top dog of Netted.net, the Webby’s brilliant daily curation of the baddest apps and stuff on the web (if you haven’t yet subscribed, go do that! After Tap Talks, that is…).

He joined us wearing some pretty sweet kicks (bought via his iPhone), a ton of enthusiasm, and some killer, Tweetable insights coming up on @TapTalksTweets:

  • The iPhone is joining @neilvogel on a desert island (But bringing nothing would rock)
  • Innovation world needs most? Better Battery! We can go to the moon, how hard can it be to make a battery that lasts? #amen1 @neilvogel
  • Mobile’s impact on @TheWebbyAwards? Folks (surprisingly!) now entering via smartphones #everyoneiscrossdevicing! #mobile
  • Wanna win a Webby? The leap we made from this interview is to: “take complicated things, make them simple & beautiful” @TheWebbyAwards
  • Startup that has caught his eye: @Splashthat #simple&beautiful
  • Before @neilvogel (also a partner @FirstMarkCap) invests? People! Best idea ever won’t overcome poor hires.
  • New hires must be smart people you trust: people with hustle & character. #amen2 @neilvogel
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The Entire Funnel – Dean Lucente

Business Development Expert/Consultant @DeanLucente - Dean comes to Tap Talks with nearly 15 years of experience in the biz, including senior BD/Sales gigs at Yahoo! and IAC. Most recently, as Chief Revenue Officer for a number of tech and media companies, Dean can count the successful sale of more than one startup to his credit. Here he shares his insights about cross-platform data, consumer empowerment and looking at a 3D world. Our takeaways:
• The advent of cross-platform means unfiltered, big data; that means potential for big understanding of the entire funnel
• This is the age of the empowered consumer (watch and learn)
• 3D tech will change the entire manufacturing process: world-changing innovation coming from Dassault Systèmes @Dassault3DS
• Big start-up love for @OptiMineInc
• World needs most: unlimited power source #holla!

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Understand the Path – Marc Johnson

Analytics Expert @marcuspj Good analytics folks are the new rockstars in business. Having held senior marketing roles at Nielsen, Experian Hitwise and The NPD Group, Marc is the very definition. He’s now going solo, helping the rest of us get a better understanding of the consumer’s path. Here, he gives Tap Talks a taste of his take on mobile, air travel, and the qualities he values most in people he works with. Our shareable moments:
• In analytics, mobile offers excitement and confusion in equal measure
• Expect unexpected innovation this year from Yahoo: they have no choice
• Fave new co.: @Spotify, for unlocking the magic of music #toldyouherocked
• Innovation the world needs? Star Trek Transporter #airtravelblows

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