Jonathan Sackett is the Managing Director of Content, North America for Ogilvy & Mather. As such, he’s among the best-of-the-best at building better branded narrative for his clients. Little known fact about Jonathan? Early 90s were spent spittin’ rhymes for the mega hit “Best of My Love.”
In today’s Tap Talk, Jonathan urges agencies to ditch the old-school siloed infrastructure, and to put devices front-and-center of their strategies. Here are our Tweetable takeaways:
Toby Daniels serves as the CEO of Crowdcentric, a small company with a big mission to connect the world through social media and collaboration. He’s also Founder and Executive Director of Social Media Week. In 2012 alone, the bi-annual social media summit helped host more than 2,500 events for 65k people in 26 cities around the globe. This year’s events take place September 23rd-27th. Visit Social Media Week’s website for more info.
In our latest Tap Talk, Toby explores ways to build better engagement through creating, sharing and exchanging content across devices. Check out our Tweetable takeaways:
Joe Meyer heads real-time transit information mecca HopStop(a site that saves the hide of this crosstown-confounded New Yorker on a daily basis).
In today’s Tap Talk, we take the Smart Route with Joe, going from cross-device targeting all the way to tackling the biggies: poverty & world peace. Yup – this Tap Talk is as far ranging as his top-rated HopStop app (now in 550 cities across the globe).
As the SVP, Head of Mobile Strategy for Carat, Jason Newport makes tech pay for the brands he reps. And as a thought leader, he cares deeply about education, its reinvention, and building a great next generation of technologists.
In today’s Tap Talk, Jason dives into his thoughts on educational reform and talks about the changes to our now omnichannel world. He elevates content over screen: video (not “TV”), audio (not “Radio”), publishing (not “Print”). In one fell swoop, Jason wipes out the old-school silos that confine us.
Welcome to Season 2 of Tap Talks! We launch with a bang…@neilvogel, founder of the Webby Awards, Recognition Media and top dog of Netted.net, the Webby’s brilliant daily curation of the baddest apps and stuff on the web (if you haven’t yet subscribed, go do that! After Tap Talks, that is…).
He joined us wearing some pretty sweet kicks (bought via his iPhone), a ton of enthusiasm, and some killer, Tweetable insights coming up on @TapTalksTweets:
The iPhone is joining @neilvogel on a desert island (But bringing nothing would rock)
Innovation world needs most? Better Battery! We can go to the moon, how hard can it be to make a battery that lasts? #amen1 @neilvogel
Mobile’s impact on @TheWebbyAwards? Folks (surprisingly!) now entering via smartphones #everyoneiscrossdevicing! #mobile
Wanna win a Webby? The leap we made from this interview is to: “take complicated things, make them simple & beautiful” @TheWebbyAwards
Startup that has caught his eye: @Splashthat #simple&beautiful
Business Development Expert/Consultant @DeanLucente - Dean comes to Tap Talks with nearly 15 years of experience in the biz, including senior BD/Sales gigs at Yahoo! and IAC. Most recently, as Chief Revenue Officer for a number of tech and media companies, Dean can count the successful sale of more than one startup to his credit. Here he shares his insights about cross-platform data, consumer empowerment and looking at a 3D world. Our takeaways:
• The advent of cross-platform means unfiltered, big data; that means potential for big understanding of the entire funnel
• This is the age of the empowered consumer (watch and learn)
• 3D tech will change the entire manufacturing process: world-changing innovation coming from Dassault Systèmes @Dassault3DS
• Big start-up love for @OptiMineInc
• World needs most: unlimited power source #holla!
Analytics Expert @marcuspj – Good analytics folks are the new rockstars in business. Having held senior marketing roles at Nielsen, Experian Hitwise and The NPD Group, Marc is the very definition. He’s now going solo, helping the rest of us get a better understanding of the consumer’s path. Here, he gives Tap Talks a taste of his take on mobile, air travel, and the qualities he values most in people he works with. Our shareable moments:
• In analytics, mobile offers excitement and confusion in equal measure
• Expect unexpected innovation this year from Yahoo: they have no choice
• Fave new co.: @Spotify, for unlocking the magic of music #toldyouherocked
• Innovation the world needs? Star Trek Transporter #airtravelblows