Analytics Expert @marcuspj – Good analytics folks are the new rockstars in business. Having held senior marketing roles at Nielsen, Experian Hitwise and The NPD Group, Marc is the very definition. He’s now going solo, helping the rest of us get a better understanding of the consumer’s path. Here, he gives Tap Talks a taste of his take on mobile, air travel, and the qualities he values most in people he works with. Our shareable moments:
• In analytics, mobile offers excitement and confusion in equal measure
• Expect unexpected innovation this year from Yahoo: they have no choice
• Fave new co.: @Spotify, for unlocking the magic of music #toldyouherocked
• Innovation the world needs? Star Trek Transporter #airtravelblows